MICE industry projecting huge growth
Thailand’s Meetings, Incentives, Conventions
and Exhibitions (MICE) sector is doing well.
In the first six months of 2006, Thailand saw
a growth of 70.54% in visitor arrivals for conventions
and a 27.95% increase in business travellers.
The highest numbers for convention delegates
were from the ASEAN region, led by Malaysia
followed by Singapore and Indonesia. Delegates
from Japan were up by 112.44% and Korea 358.50%.
According to the estimated figures for 2007
conducted by the Thailand Conventional and Exhibition
Bureau (TCEB), Thailand will receive a total
of 814,000 MICE delegates, generating about
56 billion baht foreign exchange revenue for
the Thai economy.
TCEB plans to build itself into an agile and
professional organisation that will harness
the power of marketing intelligence and databases
and bolster industry knowledge and skills development.
TCEB also has profiled the local trade and industry
associations, especially the medical fraternity
which holds the biggest annual conventions.
In the field of exhibitions, particular attention
will be paid to the top global industries: jewellery,
automotive, agriculture and fashion.