Campaign Jointly Launched by Tourism Authority of Thailand
Campaign Jointly Launched by Tourism Authority of Thailand and MasterCard Worldwide Offers Exclusive Privileges to MasterCard Cardholders

Tourism Authority of Thailand (TAT) together with MasterCard Worldwide today announced the launch of “72 Hours Amazing Thailand” – a dedicated campaign presenting a host of exciting activities and special privileges exclusively for MasterCard cardholders visiting Thailand.

Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing, Tourism Authority of Thailand, said, “72 Hours Amazing Thailand offers a new way for tourists to explore the beauty of Thailand within 72 hours. The campaign introduces customized travel routes and activities for MasterCard cardholders, as well as showcases a collection of Thailand’s newest and most stylish resorts and hotels, hip shopping destinations, luxurious pampering hideaways, chic dining outlets and top golf courses.”

“We are targeting the 72 Hours Amazing Thailand campaign at the mass affluent consumer, aged over 25 years old, who enjoys traveling and experiencing new places which are in vogue in Bangkok and its surrounding areas, “ added Mrs. Rerngronasa

After the success of the ‘Unseen Paradise II: Stay in Style’ campaign launched two years ago, TAT and MasterCard are once again jointly collaborating to launch this new campaign to offer MasterCard cardholders traveling to Thailand, exclusive benefits and privileges. As part of the campaign, an English language guidebook – “72 Hours Amazing Thailand “- will be produced for tourists.