Aloft Going to Thailand

Aloha! Starwood Hotels & Resorts Worldwide, Inc.? (NYSE:HOT) and its much-anticipated new lifestyle brand, aloftSM hotels, announced today that aloft is partnering with TCC Land Leisure Co., Ltd. a wholly owned subsidiary of TCC Land Co., Ltd. to open an aloft hotel in Bangkok. aloft Bangkok-Silom will be the first among ten hotel projects, both domestic and overseas that TCC Land Leisure and Starwood mapped out following an MOU signed last month.

The 130-room aloft Bangkok-Silom will offer visitors a refreshing alternative to current lodging options when it opens in 2009. The hotel will be located off Silom Road, one of the main thoroughfares in the central business district of Bangkok, surrounded by corporate headquarters and department stores. The hotel will also provide travelers easy access to the commercial and entertainment districts of Bangkok with its close proximity to the Bangkok skytrain station.

"We say aloha! as we introduce the second aloft in Bangkok to the bustling city center of Silom," said Brian McGuinness, Vice President of aloft & element hotels. “On the go and in-the-know global travelers visiting the city will now have a fun new way to play and stay with our latest destination sensation, aloft Bangkok-Silom.”