Singapore : Maybelline New York makes Asian travel retail debut

Maybelline, the highly successful cosmetics brand distributed by L’Oreal Paris, is making is Asian travel retail debut and has chosen Singapore Changi Airport and leading operator Nuance-Watson (Singapore) to exclusively launch the brand ahead of airports in the Asia-Pacific region.

“Maybe she’s born with it. Maybe it’s Maybelline.” A highly popular bridge brand, Maybelline is brought in to penetrate into a different consumer segment such as the price-conscious travellers or young tourists from developing countries. Since its roll-out at Perfume & Cosmetics Central stores at Terminal 1 & 2 as well as Budget Terminal, sales have been promising.