Maui Divers finds a jewel of a business in black
It started as a simple dive shop in 1958, taking
tourists and locals on scuba tours in the Pacific
off Maui. But a year after opening, Maui Divers
workers found what resembled a black bush in
deep waters off the Molokai Channel.
Divers began harvesting the black coral, gave
up the scuba tours and opened jewelry stores
to sell the coral in rings, pendants and necklaces.
company is now the world's largest manufacturer
of black coral jewelry and Hawaii's largest
jewelry retailer. It has more than 60 stores
and kiosks in nearly every tourist spot in the
islands, from the Dole Plantation on Oahu to
the Mauna Loa Macadamia Nut Visitor Center on
the Big Island.