Marriott
e-commerce prepares for China debut
Marriott.com is the only hotel site to rank
in the world’s top 10 e-commerce revenue-producing
websites. The site encompasses eight language/culture-specific
versions in different countries. The Chinese
site will be launched officially next April
– and booking will require a credit card,
although China, as a market, is not credit-card
friendly.
Marriott’s Director of International eCommerce,
Luis Babicek, revealed on a recent trip to Australia
that Marriott generally takes a pragmatic view
and is more than happy to work under local conditions
and with local online accommodation providers.
“We have a relationship globally with
Expedia corporate and our inventory is always
there, if it’s available. But we are also
happy to work with regional players, like Wotif
in Australia. We will play with them but there
has to be pricing integrity, because the reputation
of our company is on the line. So we make a
commitment to our guests: no matter how you
book with us, we will offer the same price.
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