China
Bans Bra, Underwear Ads
China has banned television and radio ads for
push-up bras, figure-enhancing underwear and
sex toys in the communist government's latest
move to purge the nation's airwaves of what
it calls social pollution.
Regulators have already targeted ads using crude
or suggestive language, behavior, and images,
tightening their grip on television and radio
a few weeks ahead of a twice-a-decade Communist
Party congress at which some new senior leaders
will be appointed.
The latest move by the State Administration
of Radio, Film and Television, or SARFT, also
bans advertisements for sexual aids such as
tonics that claim to boost performance in bed.
The
notice indicated that regulators were concerned
about both lascivious imagery and outrageous
or insupportable claims about some products'
benefits or effectiveness.
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