tourism board needs continued funding from businesses
Officials with the California agency charged
with getting would-be travelers to choose the
state, need tourism-related businesses to keep
contributing funds toward its support or its
$50 million budget shrinks to $1 million.
Caroline Beteta, executive director of the California
Travel and Tourism Commission, has toured the
state to convince tourism business leaders they
should keep funding the commission.
She visited members of the Temecula Valley Convention
and Visitors Bureau at Wilson Creek Winery on
Wednesday afternoon and will be at the Palm
Springs Convention Center on Wednesday from
1 to 3 p.m.
The same industry-led agency that had just $7
million to market the state to would-be travelers
in 2005 now has a $50 million annual budget
thanks to fees paid by about 5,400 tourism-related
businesses, largely the car-rental industry.