Tahoe helps market California lifestyle
Armed with an annual $50 million marketing budget,
the California Travel and Tourism Commission
will promote the “California lifestyle”
to stimulate the Golden State’s $93.8
billion tourism industry.
Television ads portraying the state’s
outdoor activities will feature scenes of the
Lake Tahoe region.
The fun-loving, hard-working and hard-playing
Californian lifestyle is an appealing image
to potential domestic and international visitors
That was the message delivered Wednesday by
Chief Deputy Director of Operations Susan Wilcox
of the state tourism commission at a meeting
in Kings Beach hosted by the North Lake Tahoe