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Lake Tahoe helps market California lifestyle

Touristclick California Travel news

Lake Tahoe helps market California lifestyle
Armed with an annual $50 million marketing budget, the California Travel and Tourism Commission will promote the “California lifestyle” to stimulate the Golden State’s $93.8 billion tourism industry.

Television ads portraying the state’s outdoor activities will feature scenes of the Lake Tahoe region.

The fun-loving, hard-working and hard-playing Californian lifestyle is an appealing image to potential domestic and international visitors alike.

That was the message delivered Wednesday by Chief Deputy Director of Operations Susan Wilcox of the state tourism commission at a meeting in Kings Beach hosted by the North Lake Tahoe Resort Association.

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