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Farr: Spend more to lure foreign tourists

Touristclick California Travel news

Farr: Spend more to lure foreign tourists
If Rep. Sam Farr, D-Carmel, has his way, Congress will fund a new program to encourage more foreign tourists to visit America.

Farr sponsored HR 3670, which would award grants on a competitive basis to develop an international travel program focused on America's top five markets: Canada, Mexico, United Kingdom, Japan and Germany. One country would be added each year.

The bill calls for spending $10 million a year for five years. Grant recipients would have to match the grant with a nonfederal funding source.

California's natural wonders have always attracted visitors, and tourism in Santa Cruz County is a $500 million-plus industry. In today's "flat" world, as journalist Thomas Friedman put it, more people want to travel the globe — yet America is losing market share.

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