Spend more to lure foreign tourists
If Rep. Sam Farr, D-Carmel, has his way, Congress
will fund a new program to encourage more foreign
tourists to visit America.
Farr sponsored HR 3670, which would award grants
on a competitive basis to develop an international
travel program focused on America's top five
markets: Canada, Mexico, United Kingdom, Japan
and Germany. One country would be added each
The bill calls for spending $10 million a year
for five years. Grant recipients would have
to match the grant with a nonfederal funding
California's natural wonders have always attracted
visitors, and tourism in Santa Cruz County is
a $500 million-plus industry. In today's "flat"
world, as journalist Thomas Friedman put it,
more people want to travel the globe —
yet America is losing market share.