Belize Tourism Industry Association
by Belize Tourism Industry Association
The Belize Tourism Expo (BETEX 2008) was held in Belize from July 30 – August 4, and was a huge success. Today was the official departure day, and while some international delegates extended their stay for post tours, many departed the country after five nights of intense destination familiarization and business activities.
Approximately 100 international trade and press delegates participated in BETEX from the United States, Canada, Mexico, Guatemala, El Salvador and Honduras. With five days of countrywide expeditions (10 itinerary options), travel professionals immersed themselves in the product, and learned first hand how to sell the destination. Decentralized marketplace sessions were held daily in each destination, allowing for business interaction between buyers and suppliers. BETEX featured cultural shows and social functions highlighting some of Belize's rich diverse cultures.
The official arrival day was July 30. International delegates arriving by air were met at the international airport, and taken to the Best Western Belize Biltmore Plaza for lunch. Other delegates arriving over land were also met with an official welcome. That afternoon, five travel trade professionals were selected in a raffle to participate in a Belize City tour by helicopter, while other delegates participated in various Belize City tours arranged by BETEX.
That night, all local and international participants celebrated the event’s opening with a cultural evening at Old Belize, sponsored by the Belize Tourism Board. The next morning, an Orientation Session was held at the Radisson Fort George, and all international delegates were introduced to Belize and informed of what to expect during their visit with video presentations by both BETEX and the BTB.
The large group then separated into ten small groups that were lead by local Expedition Hosts throughout the country on individual expeditions. Mini-marketplace business sessions were held countrywide in Cayo, San Pedro, Placencia, Hopkins, Toledo, Belize City and Dangriga. Over 40 host hotels, several tour operators and many restaurants provided complimentary accommodations, tours, meals and other services for BETEX 2008. Discounted airfare for international delegates was provided by Taca, Continental and American Airlines.
BETEX is held every two years in Belize, and is organized by the Belize Tourism Industry Association with the support of the Belize Tourism Board. BETEX offers an exclusive opportunity for travel trade professionals to meet with local suppliers, learn more about Belize, and experience the destination first-hand.
Idea Lab Studios was the BETEX Marketing & Management Company in charge of registrations, and general management of the show. BTIA and BETEX thanks all its sponsors and supporters, especially its major sponsors Belize Tourism Board, Atlantic Bank, Tropic Air, Discovery Expeditions, Tour Belize, SMART, Chaa Creek, and Astrum Helicopters.